Company Profile
A Brief Introduction to
Afaridan Management Consulting Company
Afaridan Management Consulting Company operates within the field of business sustainability. We view a business as a set of coordinated components or, in other words, as an integrated system that requires alignment among logic and meaning, structure and movement, and knowledge and insight in order to create and preserve value.
Afaridan’s approach is the design of long-term solutions. We stand alongside businesses that have a vision for longevity and a long-term outlook for the generations that will follow them.
Illuminating the path toward business sustainability is the meaning of Afaridan’s work. We accompany businesses as they pass through dark paths and move toward sustainability. A business is built with logic, moves with meaning, and remains sustainable through the connection between the two.
Afaridan strives to establish a connection between the logic of a business and what creates meaning for people, audiences, and customers of that business, while continually maintaining a balance between the two. A balanced and equal connection between analysis and creativity, structure and culture, decision and execution, and today and tomorrow.
ANAKAVI
Business Unit for Analysis, Assessment and Diagnosis
At Anakavi, as the prerequisite for initiating any project, we conduct every type of research, study, measurement, composite analysis, examination, assessment, evaluation, validation, valuation, verification, and diagnosis required for the analysis of your organization, in order to design solutions for its sustainability.
The output of business analysis is a solution that varies according to the organization’s history and background (Context), the breadth of the project (Scope), and the extent or scale of the project (Scale). The analysis may involve one or several approaches. The subject of analysis may be anything, such as marketing, human resources, or processes.
In fact, the collaboration of Afaridan Management Consulting Company with any organization begins with Anakavi, in order to provide the information required for the architecture of specialized and distinctive solutions.
The general list of Anakavi’s services is as follows:
- Analysis of organizations, factories, companies, businesses, and brands
- Diagnosis of organizations, factories, companies, businesses, and brands
- Market and marketing research for organizations, factories, companies, businesses, and brands
- All types of maturity assessments, including organizational maturity, process maturity, human resources maturity, and brand maturity
- All types of research, measurement, composite analysis, examination, assessment, evaluation, validation, valuation, and verification
OSTIMAN
Business Unit for Strategy Design and Brand Architecture
Ostiman helps businesses develop their markets, establish deep relationships with their stakeholders, earn the trust of their customers, and gain their boundless loyalty.
Ostiman’s business unit provides Strategy Services within the scope of market management and brand architecture.
Market management and strategy are both fundamental, key, and enduring concepts in business. On the other hand, trust is also a fundamental concept in market management and the cornerstone of every relationship. No business can endure, develop, withstand challenges, or achieve sustainability without customer trust and the right strategy.
At Ostiman, brand architecture and market management strategies are architected with subtlety and precision, with the aim of market development, sustainable relationships with stakeholders, and customer trust and loyalty. Market management, in today’s world, has three principal approaches sales, marketing, and branding and Ostiman’s services are provided across these three approaches.
The general list of Ostiman’s services is as follows:
- Brand architecture
- Organizational strategy design
- Branding, marketing, and sales strategy design
KATAMIA
Interdisciplinary Studio for Identity Design
Along the path of creating identity, Katamia creates new concepts and impactful stories. It connects history, philosophy, and art, and through this connection creates new meaning for identity.
Katamia is an interdisciplinary studio that creates identities and architects communication strategies on the foundation of the identity of an organization, company, business, or brand. Katamia’s distinctive solutions are designed to shape, in an integrated manner, the perceptions, interpretations, recognitions, understandings, feelings, and emotions of an organization’s audiences. Thus, what the organization is, what it seeks to become, and the meaning it creates for its audiences are brought together within a coherent narrative.
Identity is the essence, nature, and meaning of an entity. This entity may be an organization, a company, a product, a service, a group of companies, a business, a building, a city, a geographical region, or a brand.
Along the path of creating identity, Katamia develops new concepts, designs and narrates impactful stories, creates innovative designs, draws inspiration and inspires others, and interweaves intellectual, philosophical, and artistic structures and systems. From among these, it explores meaning and gives form to it, so that identity is not merely seen or heard, but understood and felt.
In creating visual, written, and auditory signs, Katamia draws upon symbols, signs, and myths to find an appropriate answer for positioning and building customer trust in the minds of their audiences. A proper combination of signs marks the beginning of a journey through which a brand itself becomes a myth and is narrated by successive generations. A narrative that, over time, goes beyond being a sign and becomes part of the meaning of that entity.
Katamia has more than one hundred naming projects in its portfolio for holding companies, groups of companies, companies, businesses, places, squares, buildings, products, brands, and applications.
The general list of Katamia Studio’s services is as follows:
- Concept development for identity
- Naming
- Visual identity design
- Verbal and sonic identity design
- Behavioral identity design
- Design of multiple identities for digital environments
- Design and planning of ceremonies and events
- Design of a brand’s multiple-identity guidelines (Brand Book)
- Building architecture, landscape architecture, and interior architecture based on brand identity
- Design of furniture, arrangements, and decorative elements for buildings based on brand identity
- Communication campaign design
FARDOMAN
Business Unit for Human Capital and Organizational Culture Architecture
No sustainable transformation takes place in an organization unless its human capital also transforms.
The Fardoman business unit provides human capital architecture and management solutions.
Human capital management is an approach to developing and utilizing the knowledge, experience, competencies, and capabilities of individuals in pursuit of organizational objectives. Therefore, organizational development is not possible without human capital development.
Leading organizations regard their human capital as one of the most important factors in value creation and competitive advantage and invest in its development.
Fardoman provides its specialized services in the field of human capital architecture and management, aligned with the solutions of the company’s other business units, to support the development, transformation, and sustainability of organizations. Fardoman’s solutions have a direct connection with organizational culture and employee experience.
The general list of Fardoman’s services is as follows:
- Human capital strategy and architecture
- Organizational culture and identity architecture
- Leadership roles and capabilities architecture
- Talent, competency, and succession architecture
- Compensation, performance, and value-creation system architecture
- Human capital experience, belonging, and retention
- Human capital intelligence and governance
VINARTAN
Business Unit for Business Architecture and Digital Transformation
Whenever we encounter a broad, deep, and complex subject or concept, architecture comes into play. To gain mastery over the combination of breadth, depth, and complexity, we have no choice but to turn to architecture. Today’s organizations need architecture for planning, change management, and complexity management.
The concept of architecture originated in the building industry thousands of years ago. Today, however, it has numerous applications, and wherever complexity exists, architecture will come to our aid. Consider a classic definition of architecture:
“Architecture is the art and science of arranging space.”
In a modern definition of architecture, however, many other words can be placed in place of the word “space.” Architecture is an inseparable part of modern life, and the greater the complexity, the greater the need for architecture.
The general list of Vinartan’s services is as follows:
- Business architecture
- Business capability mapping
- Value stream mapping
- Organizational structure design
- Design and implementation of corporate governance and steering systems
- Digital transformation roadmap design and implementation
- Design and implementation of innovation and technology systems
Projects are carried out by specialized teams and, more importantly, the outcomes of each project are reviewed and evaluated by the Quality Assurance Group before being presented to stakeholders, in order to ensure the quality of the project output, the fulfillment of the client’s present and future needs, and value creation for the client.
An independent perspective for assessing the quality and coherence of Afaridan’s solutions is the responsibility of this Council.
Afaridan Management Consulting Company was established as a registered company in Tehran in 2018, with the purpose of making businesses sustainable.
